Retail Overview

DSI’s Retail Merchandising group is responsible for the in-store implementation and ongoing merchandising support for all client-marketing efforts. Our customers are both retailers and brand marketers who are looking for efficient and effective implementation of store level merchandising activities. Consisting of a field force of over 1,400 full and part time (W-2) employees, DSI specializes in weekly merchandising and data collection coverage in over 8,000 major supermarket, mass merchandiser and transportation terminal outlets.

DSI’s weekly merchandising coverage includes full chain coverage in all Kroger divisions and extensive coverage in Safeway, Albertsons, Ahold, Winn-Dixie, Food Lion and Wal-Mart / Wal-Mart Supercenters (as well as in many other high volume national and regional retail grocery and mass accounts).

All retail merchandising personnel are equipped with Intermec CK3 handheld computers that operate on a Windows Mobile PC platform. The CK3 units are high performance laser scanners with touch screen capability and intranet high-speed EDI data transfer. Our execution reports can be "real-time" and "customized."

Our Services Include:
Product Merchandising Distribution Verification Planogram and Promotion Validation Pre-launch Product UPC Testing Secondary Display Compliance Causal Data Collection Out-of-Stock Reporting POP Placement (also fulfillment solutions)	New Item Cut-Ins Tag / Backcard Placement Tag Printing in POG order Category Resets Reorder / Inventory Reporting Retail Blitz / Surge Coverage Product Recall Pick-up and Return Expiration Code Rotations & Reclaims
The Benefits:
Professional and timely retail execution and reporting Speed-to-Shelf: better and faster implementation than traditional retailer methods Higher quality initial plan-o-gram compliance than traditional retailer methods POP optimization Merchandising coverage increases product movement Reduction of Out-of-Stocks to increase sales

IN STORE SERVICES

Retail Overview